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MarTech Analyst - ANZ

MarTech Analyst - ANZ

Req ID:  26066
Department:  Personalisaton (39130623)
Division:  Australia Retail (T20000)
Job Family:  Data

About the role

Location: Melbourne, VIC, Australia
Blended Working Model 

 

  • Help shape the future of how we use data to deliver powerful insights

 

  • Get stuck into our huge data sets to create solutions for our customers

 

  • Collaborate with talented teams of data scientists, engineers and analysts

 

At ANZ our purpose is to shape a world where people and communities thrive and to achieve this, we need talented Senior MarTech Analyst. Campaign / MarTech Analysts specifically apply their skills in the Marketing domain to scope, design and deliver optimal customer communications in collaboration with Data Scientists, and Marketers. They also deeply understand the power of data to generate quality customer insight, manage information, identify trends and make decisions. 

Within the Personalisation Tribe, our Martech analysts will provide support to the wider Martech user community across ANZ by providing training and best practice guidance on all our Martech toolkit; ensuring governance frameworks are designed and followed by all Martech analysts; and providing day to day support where required to all of ANZ’s business tribes.

What will your day look like

  • Design efficient and effective customer contact and campaign execution frameworks, including the management and orchestration/arbitration of contact framework and frequency rules, channel specific requirements and rules, key inclusion and exclusion requirements & needs, and efficient customer journey orchestration
  • Design and implement training on key Martech tools for the ANZ campaign community
  • Lead Best Practice of Campaign Builds through Unica and/or Adobe Campaign
  • Champion the campaign Governance frameworks and ensure these continuously evolve to meet regulatory and best practice requirements
  • Enhance Campaign Management capability (new data source, channels or functionality)
  • Document and Communicate Change to the Campaign Development community
  • Develop strong ability to translate data insights into practical business recommendations and communicate with stakeholders
  • Understand the legal, regulatory and policy requirements for usage of customer data, including customer opt-outs, consents & preferences, and privacy considerations

What will you bring?

  • Strong Experience in Campaign build (Unica, Adobe Campaign or similar)
  • Excellent understanding of Data warehousing (eg Oracle, Teradata) and technical understanding of Unica capability.
  • Excellent inter-personal skills and ability to effectively communicate to all stakeholders (technical and non-technical)
  • Hands-on knowledge and experience with tools and techniques for analysis, data manipulation and presentation.
  • Analytical and inquisitive mindset to continuously improve the level of insight surfaced
  • Strong Problem solving capabilities
  • Ability to lead a team or project

So, why join us?

We’re reinventing the way we do banking, and our community of collaborative, innovative thinkers who create human-centred solutions are helping us get there. We’re responding faster to changing customer requirements, focusing on the things that matter. 

We’ll also offer you the opportunity to develop your career, working in a diverse and inclusive workplace where the different backgrounds, perspectives and life experiences of our people are celebrated and create a great place to grow, thrive and belong. 

A happy workplace is a thriving one, and some of the perks you’ll get from being at ANZ are:

  • Lifestyle leave - top up your annual leave with up to four weeks of additional purchased leave or take a longer period of unpaid time off

  • Great discounts on our financial products, and an annual Superannuation top up payment of $500 for all female employees to address the Superannuation gender gap

  • Competitive parental leave policies for both mums and dads, with a lump sum childcare contribution when you return to work

We work flexibly at ANZ and encourage you to talk to us about how this role can be flexible for you and any adjustments you may require to our recruitment process or the role itself. If you are a candidate with a disability, let us know how we can provide you with additional support.

Interested in joining us?

Click Apply Now, or visit www.anz.com/careers to find out more or view other opportunities.

Please Note: After your initial application you may be asked to complete an online assessment, this invite will be sent to you via email from our assessment partner SHL. Please action this request as early as possible, this will enable us to manage your application and provide you with an update in a timely manner.

Job Posting End Date

5 Februaryimage, 11.59pm, (Melbourne Australia)

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