About Us

At ANZ, we're applying new ways technology and data can be harnessed as we work towards a common goal: to improve the financial wellbeing and sustainability of our millions of customers.

About the Role

Campaign Analyst (4.4)

Role Location: Manyata Tech Park, Bangalore
Role Type: Permanent, Full-time

At ANZ, we're shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing and sustainability of our millions of customers.
About the Role
The Campaign Analyst sits in Campaign Analytics team within the Personalisation Portfolio. The team specialises in executing targeted communications, delivering on ANZ’s commitment to provide a personalised experience to Australian Retail Customers.

What will your day look like?

As a Campaign Analyst, you will:

• Design and deliver a program of communications including Marketing, Service and Compliance campaigns using MarTech platforms such as HCL Unica

• Ensure efficient and effective customer contact through campaign execution, including channel specific rules, key customer segmentation and standard inclusion and exclusion requirements

• Build data flows for single communications or orchestration of customer journeys

• Work closely with the 1:1 Marketing and Execution Channel Teams to deliver end-to-end customer communications

• Be a key member of the Campaign Analytics team, supporting each other with peer reviews and knowledge sharing

• Develop strong ability to translate data insights into practical business recommendations and communicate with stakeholders

• Use SQL coding to Query databases

• Ensure a high standard is applied in the design and development of campaigns, focusing on first-time Quality Assurance pass rate

• Understand the legal, regulatory and policy requirements for usage of customer data, including customer opt-outs, consents & preferences, and privacy considerations

What will you bring?

To grow and be successful in this role, you will ideally bring the following:

• 4 plus years' experience in campaign tools (HCL Unica or similar)
• Experience in executing Marketing and Compliance Campaigns
• Ability to effectively manage and communicate to all stakeholders (technical and non-technical)
• Knowledge of tools and techniques for analysis, data manipulation and presentation (e.g. SQL, Excel)
• Understanding of Data warehousing or databases (e.g. Teradata, Oracle)
• Analytical and inquisitive mindset to continuously uncover campaign optimisation opportunities
• Strong ability to translate data insights into practical business recommendations
• Problem-solving capabilities.

You’re not expected to have 100% of these skills. At ANZ a growth mindset is at the heart of our culture, so if youhave most of these things in your toolbox, we’d love to hear from you.

So why join us?

ANZ is a place where big things happen as we work together to provide banking and financial services across more than 30 markets. With more than 7,500 people, our Bengaluru team is the bank's largest technology, data and operations centre outside Australia. In operation for over 33 years, the centre is critical in delivering the bank's strategy and making an impact for our millions of customers around the world. Our Bengaluru team not only drives the transformation initiatives of the bank, it also drives a culture that makes ANZ a great place to be. We're proud that people feel they can be themselves at ANZ and 90 percent of our people feel they belong. 

We know our people need different things to be great in their role, so we offer a range of flexible working options, including hybrid work (where the role allows it). Our people also enjoy a range of benefits including access to health and wellbeing services.

We want to continue building a diverse workplace and welcome applications from everyone. Please talk to us about any adjustments you may require to our recruitment process or the role itself. If you are a candidate with a disability or access requirements, let us know how we can provide you with additional support.

To find out more about working at ANZ visit https://www.anz.com/careers/. You can apply for this role by visiting ANZ Careers and searching for reference number 90198.

Job Posting End Date

, 11.59pm, (Melbourne Australia)