Ko Mātou – About Us

Kia Hanga I Te Ao, E Ora Ai, E Tupu Ai, Te Tangata Me Te Kainga. At ANZ, we’re shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing and sustainability of our millions of customers.

Mō te tūranga - About the role

As a Marketing Manager in our Brand and Advertising team, you’ll play a key role in helping to deliver our segment marketing strategy and improve customers’ financial wellbeing. This role is responsible for the planning, implementation and reporting of marketing initiatives in line with the annual marketing plans and broader business strategy. You will lead the development and execution of agreed strategies within your squad, delivering initiatives primarily through owned and paid advertising channels, including digital media and website content, while ensuring all propositions and campaigns create positive and meaningful customer outcomes.

Banking is changing and we’re changing with it, giving our people great opportunities to try new things, learn and grow. Whatever your role at ANZ, you’ll be building your future, while helping to build ours.

Role Type: 12 month Fixed Term 
Role Location: Auckland or Wellington 
Work Hours: 37.5 Hrs

Ka aha tō rā e kite ai? - What will your day look like?

As a Marketing Manager, you will have the opportunity to: 

• Ensuring marketing strategies and communication initiatives are developed efficiently & effectively, meeting defined objectives, and delivered to the agreed methodology for the brand and advertising discipline  
• Proposition development – identity and develop propositions that will best address current and emerging customer needs, in conjunction with Senior Marketing Manager and internal stakeholders
• Customer centric delivery – ensuring campaigns meet customer needs, are communicated compellingly and demonstrate strong use of customer insight 
• Channel effectiveness – designing strategies based on optimal channel mix across owned and paid media, including authenticated paid advertising, owned and web environments.  
• High quality output – producing compelling creative and well managed campaigns and programmes that deliver results
• Continuous improvement – using ‘measure what matters’ and sound test & learn methodology to improve process and optimise campaign performance  
• Establishing & maintaining positive collaborative working relationships across marketing COE and other business stakeholders 
• Risk management – ensure all financial, reputational, and operational risks are effectively managed 

Ōu Pūkenga? - What will you bring?

To grow and be successful in this role, you will ideally bring the following:

• 5+ years marketing or customer communications experience
• Demonstrated generalist marketing skills with the ability to implement a broad range of marketing activities 
• Insight development, an inquisitive mindset and ability to identify and develop insights into initiatives
• Creative nous – demonstrated understanding of brand building and creative excellence
• Brand and advertising skills, including creative development and media planning  
• Digital marketing skills across digital AV, programmatic, SEO, SEM and website content and design
• Ability to manage multiple projects and prioritise work load and capacity to deliver on agreed tasks on time 
• Excellent interpersonal and communication skills to build positive collaborative relationships with mid-senior level stakeholders
• Sound judgement, strong problem solving and analytical and numerical skills. 
• Excellent attention to detail, and a desire to produce work of a high quality. 

‘Good to have’ knowledge, skills and experiences

• Industry expertise, understanding of core market dynamics and customer insights of the retail banking market
• Regulatory and compliance knowledge of the banking sector
• Multi-million-dollar budget management
• Media and creative agency management experience
• The ability to engage and empower a diverse range of people/stakeholders.

Qualifications:

• Recognised tertiary qualification in Marketing or Business
• Specific industry qualifications e.g. NZ Marketing Association Certifications
• ANZ ‘Marketing Masters’ capability of ‘Proficient’ in core functional areas
• ANZ ‘Marketing Masters’ Brand Academy workshops – ‘Proposition Development, ‘Creative & Media’

You’re not expected to have 100% of these skills. At ANZ a growth mindset is at the heart of our culture, so if you have most of these things in your toolbox, we’d love to hear from you.. 

He aha te take e uru ai koe ki a mātou? - So, why join us?

From the moment you join ANZ, you'll be part of a work whānau striving towards a common purpose: shaping a world where communities thrive.  

But it's not just our customers who'll feel your impact. You'll feel it too. Because at ANZ, you'll have the resources, opportunities, and community you need to take the next big step in your career.  

We're a diverse community at ANZ in different roles, different locations, doing different things. That's why we have a range of flexible working arrangements, so our people can 'make work, work for them'. We also provide a range of benefits including access to wellbeing services and discounts on selected products and services from ANZ and more.    

At ANZ you'll be part of an organisation where the different backgrounds, perspectives and life experiences of our people are celebrated. That's because we're committed to building a workplace that reflects the diversity of Aotearoa New Zealand's communities and this is one of the reasons that has inspired us to develop a multi-year Te Ao Māori Strategy called Tākiri-Ā-Rangi. This includes increasing representation of Māori and Pasifika people at ANZ. Join us and get involved in one of our affinity networks which help us to better understand and meet the needs and interests of our increasingly diverse workforce.

Kua wātea te katoa ki te tono. We welcome applications from everyone and encourage you to talk to us about any adjustments you may require to our recruitment process or the role itself. If you are a candidate with an access requirement or disability, let us know how we can provide you with additional support.  

To find out more about working at ANZ visit https://www.anz.co.nz/careers/.You can apply for this role by visiting ANZ Careers and searching for reference number 114338.

Job Posting End Date

10/05/2026 , 11.59pm, (Melbourne Australia)