Ko Mātou – About Us

Kia Hanga I Te Ao, E Ora Ai, E Tupu Ai, Te Tangata Me Te Kainga. At ANZ, we’re shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing and sustainability of our millions of customers.

Our Marketing Centre of Excellence plays a critical role in building the ANZ brand and supporting sustainable business growth across New Zealand. 

Mō te Tūranga – About the role

As Senior Marketing Manager, Brand & Advertising – Content Lead, you’ll lead ANZ New Zealand’s content strategy and execution, shaping high-quality, insight-led storytelling that strengthens the ANZ brand and delivers meaningful outcomes for customers and the business.

This role drives content across campaigns, owned channels, and digital experiences, ensuring consistency, quality, and effectiveness across every touchpoint. You’ll also lead and develop a team of content specialists, establish best-practice content standards, and work closely with senior stakeholders and agency partners to deliver creative excellence at scale.

Role Type: Permanent, full time (12-month secondment/Fixed term) 
Role Location: Auckland  
Work Hours: Standard, 37.5 hours per week 

Ka aha tō rā e kite ai? – What will your day look like

As the Content Lead, you will:

• Define and steward ANZ New Zealand’s content strategy, aligned to brand positioning, customer insight, and business priorities
• Lead content planning and creative development across AV, visual, digital, social, and written formats
• Translate customer, brand, and cultural insights into compelling content ideas and executions
• Partner closely with Campaign Managers, Media, Digital, and Corporate Affairs teams to integrate content seamlessly across campaigns and customer journeys
• Optimise content for ANZ’s owned channels, ensuring quality, consistency, and effectiveness across touchpoints
• Provide values-led leadership to a team of content specialists, coaching and developing high performance and capability
• Build trusted relationships with senior stakeholders up to Managing Director and C-suite level
• Lead and manage creative, production, and content agency partners
• Oversee content production budgets and ensure effective use of investment
• Ensure all content meets regulatory, compliance, brand, and reputational requirements
• Measure content effectiveness and apply insights to drive continuous improvement and marketing ROI 

Ōu Pūkenga? – What will you bring?

To thrive in this role, you’ll bring:

• Significant experience in content strategy, brand or product content creation, creative development, or marketing
• Deep expertise across AV, visual, digital, social, and written content formats
• Strong creative judgement and the ability to guide high-quality content development
• Proven ability to translate insights into impactful storytelling
• Experience leading and developing content or creative teams
• Strong stakeholder engagement and influence skills, including working with senior leaders
• Experience managing agencies and creative partners
• Excellent communication, presentation, and strategic planning skills
• Strong organisational skills with the ability to manage multiple priorities 

You’re not expected to have 100% of these skills. If this role excites you and you think you can make an impact, we encourage you to apply. 

Tō aramahi ki ANZ - Your Career at ANZ

There's something special about being part of ANZ, you're part of a work whānau striving towards a common purpose: shaping a world where communities thrive.  Our teams do this by helping people make the most of what they have, to transform ideas, hard work and ambition into reality.

Career development means different things to different people. It may simply mean developing a skill, broadening your experience by moving sideways or stretching yourself by moving to a different business. How you manage and develop your career is up to you. That's why we're committed to helping you do this by providing you with the support, tools and resources you need to take the next big step in your career, towards even bigger things with us in the future.

Kua wātea te katoa ki te tono. We welcome applications from everyone and encourage you to talk to us about any adjustments you may require to our recruitment process or the role itself. If you are a candidate with a disability or access requirements, let us know how we can provide you with additional support.

Job Posting End Date

10 March 2026, 11.59pm NZT