Ko Mātou – About Us

Kia Hanga I Te Ao, E Ora Ai, E Tupu Ai, Te Tangata Me Te Kainga. At ANZ, we’re shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing and sustainability of our millions of customers. 

Mō te tūranga - About the role

As a Senior Digital Performance Manager within our Marketing Performance team, you will have breadth of knowledge across web, search, media, analytics, and optimisation. You will be comfortable setting strategic direction, influencing stakeholders, and leading a team of specialists. Your focus will be on enhancing digital customer journeys and improving conversion outcomes, ensuring our digital channels deliver exceptional experiences and drive measurable results with a focus on experimentation.

In this role, you’ll ensure we keep pace with how people search and discover brands online, including emerging AI‑powered search tools. You’ll guide strategy across website, search visibility, and digital media performance, ensuring customer data is handled responsibly and in line with privacy requirements. You’ll also influence decision‑making across the business by providing clear insights and strategic recommendations, while leading a team of digital specialists to deliver high‑quality, data‑driven outcomes.

Banking is changing and we’re changing with it, giving our people great opportunities to try new things, learn and grow. Whatever your role at ANZ, you’ll be building your future, while helping to build ours.

Role Location: Auckland

Role Type: Permanent, Full-time

Ka aha tō rā e kite ai? – What will your day look like

You’ll be responsible for delivering ANZ’s digital marketing strategy and ensuring our digital channels perform at their best to support customer needs and business growth. You’ll work across website, search, analytics, and digital media to turn insights into action and guide stakeholders to make confident, data‑driven decisions.

• Lead the development and execution of our digital marketing strategy, ensuring our digital experiences support growth and can be easily discovered through effective SEO/GEO practices.
• Analyse website and digital channel performance, providing clear insights and recommendations that improve customer journeys and inform senior leaders.
• Set the strategic direction for website content, personalisation, search visibility, and testing, ensuring we continually improve customer experience and conversion.
• Lead and develop a team of digital specialists, fostering a culture of experimentation, continuous learning, and strong collaboration across Marketing.
• Manage relationships with key platforms such as Google, Meta, and TikTok, while ensuring responsible use of customer data and partnering with Legal and Compliance to manage privacy and risk.

Ōu Pūkenga – What will you bring?

To grow and be successful in this role, you will ideally bring the following:

• Extensive digital marketing experience (8+ years) with proven success improving channel performance, conversion rates, and customer journeys.
• Leadership experience managing and developing teams, creating an inclusive culture, and delivering strong outcomes through others.
• Expertise in data‑driven marketing and analytics, including audience targeting, tracking implementation, campaign analysis, and use of enterprise tools such as Adobe Analytics or Google Analytics.
• Strong website and search optimisation capability, including content strategy, SEO/GEO, personalisation, structured testing, and understanding of emerging AI‑driven search trends.
• Broad digital media and campaign management experience, guiding campaigns from planning through optimisation and effectively using first‑ and third‑party data.
• Excellent communication and stakeholder‑influencing skills, able to simplify complex information, build collaborative relationships, and guide senior leaders with clear insights.

You’re not expected to have 100% of these skills. At ANZ, a growth mindset is at the heart of our culture, so if you have most of these in your toolbox, we’d love to hear from you.

He aha te take e uru ai koe ki a mātou? - So, why join us?

From the moment you join ANZ, you'll be part of a work whānau striving towards a common purpose: shaping a world where communities thrive.  

But it's not just our customers who'll feel your impact. You'll feel it too. Because at ANZ, you'll have the resources, opportunities, and community you need to take the next big step in your career.  

We're a diverse community at ANZ in different roles, different locations, doing different things. That's why we have a range of flexible working arrangements, so our people can 'make work, work for them'. We also provide a range of benefits including access to wellbeing services and discounts on selected products and services from ANZ and more.    

At ANZ you'll be part of an organisation where the different backgrounds, perspectives and life experiences of our people are celebrated. That's because we're committed to building a workplace that reflects the diversity of Aotearoa New Zealand's communities and this is one of the reasons that has inspired us to develop a multi-year Te Ao Māori Strategy called Tākiri-Ā-Rangi. This includes increasing representation of Māori and Pasifika people at ANZ. Join us and get involved in one of our affinity networks which help us to better understand and meet the needs and interests of our increasingly diverse workforce.

Kua wātea te katoa ki te tono. We welcome applications from everyone and encourage you to talk to us about any adjustments you may require to our recruitment process or the role itself. If you are a candidate with an access requirement or disability, let us know how we can provide you with additional support.  

To find out more about working at ANZ visit https://www.anz.co.nz/careers/.You can apply for this role by visiting ANZ Careers and searching for reference number 109804.

Te Rā Ōtinga - Job Posting End Date

24/02/2026 , 11.59pm, (Melbourne Australia)